COSTUMER PERCEPTION ON ONLINE TAXI SERVICES IN JAKARTA
Nowadays online taxi becomes a significant competitor to the regular taxi in major cities in the world including in Jakarta. Regardless its legal status to serve as public transport in Indonesia, it is important to understand the level of service of online taxi operated in Jakarta. This paper discusses costumer perception on online taxi services in Jakarta. A hundred of questionnaires, equally distributed to students an nonstudents were filled. Each questionnaire contains group of general questions regarding personal data and daily trip data and perceptional questions regarding 7 latent variables, i.e. punctuality, convenience, security, safety, driver courtesy, features of the application and tariff. Anaysis was done using path modelling freeware, Smart-PLS to reveal valid indicators for each latent variables and to reveal which latent variable was dominant in determining frequency of use of online taxi.